Yes, I was trying to fit everything in there to help new users set-up on Substack, as well as seasoned writers who may say “oh yeah, maybe I should go back and take a look at that”.
If you want your Substack to succeed, you have to stop treating your "About" page like a dry, autobiographical resume.
Your About page is actually your most critical sales landing page. When a reader clicks it, they only care about one thing: "What is in this for me?"
Try structuring it with this 3-step formula instead:
- The Core Promise: What specific value do you deliver, and how often?
- The Target Audience: Who is this explicitly written for (and who is it not for)?
- The Social Proof: Why should they trust you? (Testimonials, credentials, or your best archive posts).
Don't let default settings bottleneck your growth. I just published a deep-dive setup guide breaking down the exact strategic foundation every writer needs to master the platform.
what a great newbie set-up guide, i was looking for one of these with tips on doing it right from the start. thanks.
Thank you so much, I appreciate that Poli-dops!
Yes, I was trying to fit everything in there to help new users set-up on Substack, as well as seasoned writers who may say “oh yeah, maybe I should go back and take a look at that”.
Glad you found this guide useful!
If you want your Substack to succeed, you have to stop treating your "About" page like a dry, autobiographical resume.
Your About page is actually your most critical sales landing page. When a reader clicks it, they only care about one thing: "What is in this for me?"
Try structuring it with this 3-step formula instead:
- The Core Promise: What specific value do you deliver, and how often?
- The Target Audience: Who is this explicitly written for (and who is it not for)?
- The Social Proof: Why should they trust you? (Testimonials, credentials, or your best archive posts).
Don't let default settings bottleneck your growth. I just published a deep-dive setup guide breaking down the exact strategic foundation every writer needs to master the platform.