The “Triad of Authority” framing is spot‑on — especially the idea that readers subscribe for transformation, not information. The Depth Dividend concept is a game‑changer too. This is one of the clearest explanations I’ve seen for why an About page actually matters.
Super helpful breakdown, Paul.
The “Triad of Authority” framing is spot‑on — especially the idea that readers subscribe for transformation, not information. The Depth Dividend concept is a game‑changer too. This is one of the clearest explanations I’ve seen for why an About page actually matters.
I really appreciate this, thank you so much for feedback @THE TRAJECTORY
It’s nice to know it resonated, even with one person.
Yes, I think more people than we know check out our About Page - so I wanted to look it over for some tips there.
All the best,
Paul Arino